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Can LeBron James own Taco Tuesday?

Taco Tuesday is something that LeBron James loves very much. Guess what? So do I! This summer we have watched the Lakers celebrate his love for tacos and Tuesdays. You have seen him chanting “It’s Taco Tuesday!” With everyone starting to trademark everything they say it’s no surprise that James wants to trademark the phrase. But come on, is that even possible? I have been saying Taco Tuesday for years, businesses have been using it for even longer.

Josh Gerben of Gerben Law Firm said the filing was made by James’ LBJ Trademarks LLC. They plan on using Taco Tuesday for a number of different things, including podcasting.

The trademark will pertain to downloadable audio/visual works; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media; podcast services; and online entertainment services, namely, providing a website featuring non-downloadable videos, and social media posts in the field of sports, entertainment, current events and popular culture.

The news sparked mixed reviews. Many fans took to social media to voice their disapproval for James trying to trademark the popular tradition.

What are your thoughts? If this is ok, I am going to start trademarking everything I say. Why is it only the celebrities are thinking of this. If you remember back Kim and Kanye trademarked their own kids’ name for products etc.

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